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How to Check How Much Traffic Your WordPress Blog Gets
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Knowing who’s visiting your site and what they’re doing once there is a vital component of maintaining a successful blog. Keeping an eye on traffic and visitor activity helps you plan your content and manage your marketing strategy. In a WordPress blog, you can monitor traffic by installing a plugin from the “Add New [Plugin]” link in your Dashboard’s sidebar.
1. Install and activate WordPress.com Stats. If you have a free blog on WordPress.com, this is automatically installed. Otherwise you’ll need to sign up for a WordPress.com account and get an API Key, which is a code you enter to access features such as stats. This plugin is simple and easily accessible, as the link to view stats is at the top of your sidebar when you sign in. You can view stats by day, week or month in a graph, hovering over specific stats to see more detailed data. Information about referrers, search engine queries and outgoing links, limited to the past two days, is visible underneath the chart.
2. Install and activate WP-Stats-Dashboard. This shares similar features with WordPress.com Stats, but it has an emphasis on social sharing and media. Twitter followers, Google pagerank and Alexa pagerank are among the stats the plugin monitors for your site. Activate Dashboard widgets individually to access this data in a click.
3. Install and activate the Google Analytics plugin. You’ll need to sign up for a free Google Analytics account separately and then follow the steps in WordPress to connect the two. This creates a new section on your WordPress Dashboard homepage that summarizes stats for the past 30 days, with information including total number of visitors, bounce rate and most popular pages, searches and referrers. You can click through to go to your Google Analytics account to view more detailed information.
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