AdNow has been in operation since 2014. So much has changed in the last two years and the initial wave of reviews of the company. This is an updated review of the network as of September 2016.
Native: The biggest trend in monetization
Introduction to AdNow
AdNow provides widget-based native ads that publishers can use to monetize their sites. It is an advertising network with over 150,000 publishers at the moment. It is the network to work with when you want high RPM rates especially for those wishing to monetize their sites through native ads.
The advertising network was established in 2014 through a collaboration of digital marketers experienced in RTB and Big Data.
Their goal was to create a hybrid ad format. This unique format combines ads and other engaging website content to enhance user engagement. The network makes it possible to combine native ads and media banners in one campaign, which is quite useful for clients and brands engaged in promotional activities.
The basic idea behind AdNow was the result of its founder’s decades-long experience in RTB, Big Data, PPC, and mobile advertising.
In two years, the network has emerged as one of the most efficient native ad tools serving over 4 billion impressions per month in 107 countries.
How AdNow Works
As a content recommendation network, AdNow provides related posts widgets that publishers can place on their site. The widgets display sponsored content that earns the publisher money when visitors click and view the related content.
The service has over time attracted millions of webmasters who are currently earning good money from the widgets. AdNow is basically a safe content driven platform to monetize your website. The network’s moderators manually check each content before it is released to publishers to ensure it is clean, safe, and relevant. They even provide JS tags that don’t conflict with other ad serving networks, making it quite safe to use AdNow in combination with Adsense and other networks.
The network has several advantages for publishers including weekly payments, easy customization of widgets, prompt multilingual support system, and many more.
Publishers with good sites get approved instantly. However, as a publisher, you have to post at least one informative article every day where AdNow can place their ads.
AdNow is a great place for publishers who may have failed to get approved by other similar networks such as Taboola, OutBrain, and RevContent.
It provides a unique way of monetizing website traffic through relevant and engaging user content that visitors are highly likely to click and view. If you have good traffic for your website, then this is one of the best networks you can use to earn a good profit from your website.
Tracking is a breeze in AdNow as they have an efficient real-time reporting system. Their rates are quite competitive and they even have a good referral program too.
Overall Rating: 4 out of 5
What we like about AdNow: They allow non-English websites to join, have weekly payments, competitive rates, works with other ad networks safely including Adsense, Propeller Ads, and Adtomatik, they have a real-time reporting system, and if your website is rejected you can always apply again after fixing the recommended issues.
What we don’t like about AdNow: It is not possible to filter irrelevant or inappropriate ads directly. You have to contact support every time you are served irrelevant or inappropriate ads.
Minimum traffic: None but you must have content.
Language requirements: English and other languages accepted
Prohibited content: Publishers are prohibited from deploying the network’s ads on content that contains pornographic, defamatory and libelous connotations or content that incites violence or demean people based on their age, gender, race, ethnicity, disability, and sexual orientation.
AdNow reserves the right to disable its service on any website that contravenes its guidelines. Read more at http://adnow.com/terms
AdNow widgets are completely customizable. Publishers are advised to create separate widgets for desktop and mobile traffic. You have the option of customizing different aspects such as image size, rows, columns, fonts, and much more straight from the widget settings.
Publishers can combine both codes and place them exactly where they want the widget to appear.
If you are looking for a better alternative to Adsense, then AdNow is a good option, especially for new bloggers who are intent on giving native ads a try.
Unlike other major players in the native ads arena, such as Taboola and Outbrain, AdNow is quite flexible and does not require a massive amount of traffic to be accepted. To get the best out of this network, you can start with two or three widgets. As stated before, the widgets are customizable and you will start seeing the ads as soon as you install the code in your website. There are different formats of widget placement including:
- Sidebar widgets which are ideal for desktop traffic
- Widgets placed within the content which work great with mobile traffic
- Standard widgets placed at the end of the content
Based on the theme, niche, or content you have, expect a CTR of around 2 to 3% with the abovementioned settings.
If you have difficulties setting up widgets, you can always ask for assistance from your account manager or simply open a ticket stating what the problem is and the support team will respond to you immediately.
A fast and better way of connecting with a publisher support representative is via skype. You can add one of their helpful representatives on Skype using the username raves_adnow.
One of the greatest advantages of working with AdNow is the fact that publishers get detailed statistics reports of their performance in real time. The network has an efficient reporting system that shows you the following on a daily basis:
- Number of clicks
- Number of views
- Sources of clicks
- Income earned
You can even generate reports from different time zones using stats from network’s reporting system and the number of widgets you have on your site. The system provides hourly stats.
AdNow Payment Rating: 4 out of 5
Payment Methods Available: PayPal, Bank Wire Transfer
Payment terms: Net 7 (Weekly)
Minimum Payout Threshold: $20
AdNow calculates your earnings on the basis of impressions. You get paid on a weekly or Net 7 basis.
AdNow provides publishers with an extra revenue generating option through referrals. You can earn income simply by referring others to join the network through your unique link. The network will then evaluate your referrals’ websites and if they are accepted you start earning 5% of their total revenue each week for a period of 12 months. The revenue you earn from referrals is usually added to your normal billing.
Alright that will be all about adnow for now, meanwhile adnow sent this to my email this morning, see below screenshot.